Marketing Manager
PIERRE is a smart home and building automation system that brings together the management of different functions in apartments, houses, hotels, and business premises into one connected whole. We develop our own hardware and software, and PIERRE is now present in more than fifteen countries. We're looking for someone to take ownership of marketing, build its story, and decide how we present ourselves to the market.
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Every function, in one place
At PIERRE, the different systems in a space do not work in isolation. Lighting, heating and cooling, security, access, energy management, and other functions are connected through the same system and can work together, depending on what the specific space needs.
That is why PIERRE can be part of an apartment or house, but also a hotel, an office building, or a larger residential project. The system is built on our own hardware and software, which gives us the ability to develop, adapt, and expand it as projects grow.
Our office is in Subotica, and we also have a branch in Szeged. We work with partners and distributors across different markets, take part in international trade fairs, and keep expanding PIERRE into new countries.
PIERRE's marketing is yours
We have the product, the brand, the partners and the markets we want to keep growing in. We're looking for someone to take ownership of marketing and decide how we present PIERRE to the people it's meant for.
You build the plan, choose the channels and topics, develop the content, track the results, and decide what we do next based on them. You won't get a finished marketing plan to simply execute, we expect you to build it together with us.
You decide, not just execute
Good ideas don't go through five levels of approval here. If something makes sense, we have the room to try it.
You work with a product that already has a market
PIERRE isn't a product that still has to happen. It's already installed in more than 5,000 sites and used across international markets.
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You run marketing from plan to execution
You work closely with colleagues from sales and development, since marketing should understand the product it represents.
Plan and strategy
You build PIERRE's marketing plan, set priorities and decide where we invest time and budget. It matters to us that marketing follows what the company wants to achieve, not that it exists for its own sake.
Content and digital channels
You run PIERRE's presence on social media and other digital channels. You plan topics, write content, and make sure communication is clear, consistent and engaging.
Video content
You come up with, shoot and edit video content for social media, product presentations, projects and events. We're not looking for film production, but someone who can spot a good topic and turn it into solid content.
Trade fairs and events
You travel with the team to trade fairs, conferences and other events and use them as an opportunity for content, communication and a better understanding of the market.
Analytics and results
You track the results of the site, content and campaigns through Google Analytics and other relevant tools. You look at what worked, what didn't, and adjust the next activities accordingly.
New ideas and channels
You propose new formats, channels and campaigns, test them, and track what makes sense for PIERRE.
What this position is not
The role is broad, but that doesn't mean you do everything alone.
PIERRE already has a brand, a visual identity, content, digital channels, materials and a partner network. Your job is to keep developing what already exists.
You don't manage a team
This isn't a people-management role. You run marketing and take ownership of direction and results, but you don't have a team to assign tasks to.
You're not working without feedback
You're regularly in touch with leadership and colleagues, you know whether what you're doing is working, and you do not wait months to find out.
You don't have to chase product answers alone
The people who build PIERRE work in the same office. When you want to understand a feature or a technical detail, you ask the people who know it best, directly.
You're not starting from zero
PIERRE already has a brand, a visual identity, content, digital channels, materials and a partner network. Your job is to keep developing what already exists.
No two months are the same
One week you're building the plan for next quarter, analyzing results and deciding what we should focus on. The next you're working on content for a new product, or visiting a project to see how PIERRE looks when it's actually used.
A few weeks later you might be at a trade fair abroad with the team, following what's happening there, meeting partners and creating content for our channels. If a job where strategy and execution aren't separated sounds right to you, this position could be a fit.
The person we need
Three to five years of marketing experience
You have enough experience to run marketing activities and make decisions independently, but you're also fine getting hands-on with execution.
Digital marketing and content
You've run social media and other digital channels and know how to get from idea to publish-ready content.
Filming and editing
You can independently shoot and edit good video content. It doesn't have to look like film production, but it should be solid and fit the channel it's published on.
Google Analytics
You know how to look at the data, understand what happened, and draw a conclusion from it.
You can explain complex things simply
A technical product isn't a barrier for you. You know how to grasp what matters and turn it into communication that even someone with no background in the underlying technology can understand.
English and travel
You speak and write English well. Occasional business travel isn't a problem for you.
Not required, but it helps
None of this is mandatory. If you have it, all the better.
You're interested in technology
You follow smart home, automation or similar fields and find it interesting how technology is changing the spaces we live and work in.
You have experience with B2B or tech products
You've already done marketing for a product or service that needs a bit more explaining.
You use AI tools in your work
You use them for research, ideas, organization or creating content, and you know where they can actually help.
You have a feel for a good story
You notice topics and situations that can become good content, even when they don't look special at first glance.
You take initiative
When you see an opportunity, you don't wait for someone to write up a task. You propose what we could do and explain why.
From application to the first idea
Application
Send your CV through the form below. We review every application.
Short call
A twenty-minute call to get to know each other and tell you more about PIERRE and the role.
Interview
You meet part of the team, and we talk in more detail about what you've worked on, how you think and what you're looking for next.
One idea
You bring one idea for PIERRE and present it however suits you best. We don't expect a finished campaign or free work, we want to see how you think and have a good starting point for a conversation.
You're in
You spend the first days getting to know the product, the team, the markets and the partners. After that you gradually take over marketing.
What you get with us
Marketing you genuinely own
You take ownership of marketing for a technology product already present in multiple international markets.
Room for your own ideas
We don't expect you to just execute what someone else came up with. You have the room to propose, test and deliver your own ideas.
Direct work with decision-makers
You work closely with the people who build the product, run sales and make business decisions.
International environment
We work with partners across multiple countries and take part in international trade fairs and events.
Modern office
You work from a new office in Subotica, with a gym and wellness facilities in the building.
Room to try something new
We don't expect everything to work on the first try. What matters is that you have an idea, know why you want to test it, and can draw the next move from the results.
A growing platform behind you
Run PIERRE's marketing.
Apply for the Marketing Manager position
If you like building a product's story and taking ownership of how it is presented to the market, send us your CV.